Federal chain of pet products stores Le‘Murrr, the largest pet supply chain in Russia, has chosen Smartix self-service kiosks for installation in its own hybrid pick-up points. To date, the customer has implemented 20 devices in St. Petersburg, the next step is further automation of pickup points in other cities.

About the project

By the end of 2022, Le'Murrr started to launch a new format for selling its products — hybrid pickup points, which are points with a small area, equipped with grocery shelves and sales assistant. This format combines the advantages of a classic pick-up point (small area, low rent and payroll) and regular outlet (there is a sales assistant, shelves with goods).

Kiosks at pickup point are key channel for converting customers, as they are a showcase for an online store. This also means that customers can place an order for any product of the pet market chain at the kiosk and not just the one that is presented at a small point with a limited assortment.

Implementation

Instead of creating catalog with an existing range of products, Smartix specialists offered the customer to deploy an existing website on a kiosk. The customer uses 1C-Bitrix as the store's website CMS for which the Smartix kiosk software already includes a ready-made integration module. The solution allows at minimal cost and in the shortest possible time to display the site in the interface of the self-service device and start accepting orders.

Le'Murrr kiosks are integrated with the Smartix payment module. After forming product cart, client goes to the payment screen and pays for the order with bank card through a POS-terminal. Reformatting the site into a payment kiosk involves ensuring work with payment systems, including accepting cash and non-cash payments, supporting Fast payment system from Sber and fiscalization.

Thoughtful solution

Smartix kiosks support the use of virtual keyboards built into the core — when clicking in the input field, an alphanumeric keyboard is dynamically opened, which the client uses to enter data. Language switching is supported, the keyboard is made in the same style of the kiosk interface.

Special mechanisms limit the ability to minimize the interface on the kiosk. Access to the desktop is blocked, kiosk software works exclusively according to specified scenarios.

Web content filtering is provided. A list of valid transitions is supported (only within a domain and subdomains, or within a given white list of domains). Automatically returns to the specified start web page when idle.

Advertising features

The presence of specialized advertising module allows to use the kiosk as a modern advertising panel. It supports setting up advertising campaigns using animated and static banners, web-based videos with many parameters, taking into account impressions.

Management is carried out through the back office, simple content downloading, playlist setup, demonstration linking to various network segments are supported. The order, time and frequency of playback are flexibly configured.

Result

Smartix self-service kiosks act as key tool for receiving and paying for orders in the modern pickup points of Le'Murrr pet supply chain. The devices allow to redirect sales from the traditional format to e-commerce, expand the available assortment thanks to the digital storefront.

Kiosk-based online store and built-in capabilities provide maximum convenience for the modern customer, as well as effective cost reduction for the retailer.

Smartix kiosks are the flexibility of software functionality, use of the most modern technologies, wide range of self-service kiosks and ability to adapt. Smartix specialists are ready to implement projects with any set of customer requirements for software and hardware.